Tuesday, 23 April 2013
Promotion- Marketing Strategy PackU
Advertising on our van so that public can be aware of us.
MRT interchange
Telemarketers to call local companies to advertise our services to
them to see if their in need of it.
Ad Format:
Print. (Banners, Decal)
Ad Frequency:
Once every 3 months.
Done by:
Yun Shu, Thurga, Jason, Reuben, Minh Tri
Monday, 22 April 2013
Place- Marketing Strategy
We are doing a retail business since it is a cafe where people would go to study and eat.
Market Segmentation
Mass market, Unique, Relaxing, Customers' Favourite
Visibility and Convenience
Since our business is a retail business, we are going to place our cafes at shopping malls. We would place our shops at the centre of the shopping malls since it would be more accessible for the customers to visit our cafe. Placing our cafes in the centre of the shopping malls would attract more customers. We are going to place our cafes in shopping malls where it is not too crowded nor very less crowded so that we get a limited number of customers.
Market Coverage
Our business will be exclusive distribution. Since our product is unique such that the cafe items would have images of the customers' favourite, we would limit the availability according to the amount of resources we have. It also affords an image of exclusivity.
Distribution Logistics
Transport: We would like to import our resources both from overseas and local. We might import the food items through air freight since it is more faster and allows our resources to reach the cafe frequently.
Done by: Netraa, Priya, Ming Hui, Jia Yi, Zhen Haw
Price- Marketing Strategy (DanceNDine)
The customer: The customer should be able to pay according to the uniqueness of the cafe items. Each cafe item would not go up to more than 30-40 dollars.
The competition: Our items are more exclusive and it serves both music, dance and food. So we would charge higher than usual since we allow them to study at the cafe.
Costs: Money for backup resources, Fixed cost for the place we decide to place our cafe
Corporate and Marketing objectives: We are trying to give a place for customers to study and relax. We are also trying to get the money from the business and give half of it to the orphanages. The higher the prices, the more money we can collect. So, the more the customers we can attract to our cafe, the more money we can earn.
Done by: Netraa, Priya, Ming Hui, Jia Yi, Zhen Haw
Wednesday, 17 April 2013
Place - Marketing Strategy SWEET SWEETs
Pricing - Market Strategy SWEET SWEETs
By Marcus, Eunice, Gavin, Ethan, Wai Yan, Ian
Monday, 15 April 2013
Monday, 8 April 2013
Marketing Strategy (Product Component)
it according to when you want to send it.
Intangible: When you use the delivery service once, the next time you
use it you get 20% discount.
Anatomy: Based on the choice of the customer. Such as the design of
the wrapper. They can also request for a card to write their message.
Future: We will find ways to improve ourselves. We want our customers
to enjoy our service.
Group PackU
Thurga, Yun Shu, Minh Tri, Jason and Reuben.
Product Component SWEET SWEETs
I&E Homework.
Marketing Strategy (Netraa)
Marketing Strategy
Classification of Product
-- Speciality Products
Tangible and Intangible Factors
Tangible Factors: Colourful, Sweet, Tasty,
Intangible Factors: Unique, Customers favourite
Anatomy of product
Core: DanceNDine reliefs customers and gives them a suitable place to relax and at the same time have fun by listening and dancing for their favourite songs or bands. It also makes people delighted by the delicious cafe where it provides food with their favourite singer, dancer or band.
Tangible: The music played will be according to the customer's choice. The design on the cupcake or any dessert would be the customer's favourite band, singer or dancer. The desserts are colourful, sweet and tasty. These reliefs the customer from stress and also makes them to enjoy.
Augmented: DanceNDine provides members discounts as well as free delivery service. It also provides 3D cakes including their favourite singer, dancer or band.
Future: This would make people think that the cafe is more modern and meets customer's demands.