Monday, 6 May 2013

Advertising Strategy SWEET SWEETs


Have pure family happiness at home with the delivery of our Sweet Sweets. 

Be in one heart as you bite into the sweet happiness that your family members are enjoying alike overseas.

As you eat this sweet, be reminded of your family back home through this candy.

This advertisement comes with a warm, friendly touch to make the audience who we are targeting to purchase our products in a more emotional manner. However, we made sure not to go below the limit of maintaining our self-proclaimed status of skimming off the market as a company name with a reputation.


As our store will be run in the more upmarket areas, we would first leave advertising through the word of mouth. However once we gain a sufficient amount of funds, we could use the surplus to launch an extensive advertisement campaign. We would use colorful and eye catching advertisements at bus stops and same so on television. Also we aim to give out flyers.

2 Promotional Tools: 

1.Buy 1 Get 1 Free! When we first open shop, we plan to have a buy 1 get 1 free (Imported Candy not usually found in Singapore)  sale as we are not very well known, by doing so, this allows the buyer to buy the candy they prefer like Snickers and them get a free piece of candy not found in Singapore. By doing so, they will get to try the new candy they offer, allowing us to advertise our candy.

2. Patronage Rewards! We also want to give them patronage rewards so the more they return, the more they will get. Our patronage rewards will be mainly a package of candy which consists mainly of the candy not found in Singapore. This allows us to continually advertise our candy while giving them incentives to return.

Done by: Marcus, Eunice, Yun Shu, Gavin & Ian

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