Saturday, 19 January 2013

How does your selected brand evolved from a product to understand it's customers?

Keds. From just casual shoes, the brand included athletic shoes, sneakers, slippers, boots, women shoes and clothes etc. And they made sure all their shoes were comfortable. On 2009-2011, they launched Keds Green, which featured organic cotton uppers, 20% recycled rubber soles, nontoxic ink and dyes, nickel free eyelets, and shoelaces made from 100% recycled polyethylene terephthalate (PET)


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