Monday, 8 April 2013

Marketing Strategy (Netraa)

Marketing Strategy

Classification of Product

-- Speciality Products

Tangible and Intangible Factors

Tangible Factors: Colourful, Sweet, Tasty, 

Intangible Factors: Unique, Customers favourite

Anatomy of product

Core: DanceNDine reliefs customers and gives them a suitable place to relax and at the same time have fun by listening and dancing for their favourite songs or bands. It also makes people delighted by the delicious cafe where it provides food with their favourite singer, dancer or band.

Tangible: The music played will be according to the customer's choice. The design on the cupcake or any dessert would be the customer's favourite band, singer or dancer. The desserts are colourful, sweet and tasty. These reliefs the customer from stress and also makes them to enjoy.

Augmented: DanceNDine provides members discounts as well as free delivery service. It  also provides 3D cakes including their favourite singer, dancer or band. 

Future: This would make people think that the cafe is more modern and meets customer's demands.

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